Applications
Seans Media selects Envivio video head-end compression for cable service
MUMBAI: Seans Media, an Aerolex Cablenet subsidiary and a digital cable TV service provider in Bangalore, has used Envivio‘s video head-end.
Compared to traditional MPEG-2, the Envivio head-end reduces the amount of bandwidth Seans Media needs to deliver each of its channels to subscribers, freeing capacity for the service to expand its HD and SD channel lineup.
“The Envivio head-end gives us a significant competitive advantage,” said Seans Media MD Pratap Wadhwa. “Increasing the number and variety of channels we offer is important for attracting and retaining subscribers.”
With the latest advancement, Seans Media is able to deliver each channel using as little as 1.6 Mbps without impacting video quality even for demanding content like live sports channels.
The all IP design of the Envivio system, along with the ability to directly ingest baseband video, eliminates the need for costly, quality-impacting interfaces.
The solution also provides Seans Media with the flexibility to adapt to future requirements. Envivio encoders support all three screens of consumer video—TVs, PCs and mobile devices—from a single platform with the ability to take multiple channels of content and encode them simultaneously to deliver multiple mobile TV profiles, multiple Internet TV profiles, or SD and HD IPTV profiles.
“Seans Media has made an important investment in customer satisfaction, ensuring that they will deliver the variety of entertainment its customers want while ensuring outstanding picture quality for both its SD and HD channels. The Envivio head-end addresses their current goals while providing a solid foundation for the introduction of exciting new services in the future,” said Envivio president and CEO Julien Sign?s.
Envivio head-end solutions provide cable operators with the flexibility and capability they need to compete in an increasingly diverse marketplace. Advanced compression liberates bandwidth, enabling operators to increase the variety of HD and SD channels they deliver over their existing network infrastructure.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
