International
Film ticket prices soar in 2010
MUMBAI: This year, cinema hall operators have come up with the biggest year-over-year price increase ever though the movie going attendance remained unchanged compared to last year.
Average admission costs have been up more than 40 cents, or 5 per cent this year while the National Association of Theatre Owners said attendance was down by less than 1 per cent compared to 2009.
Experts are of the view that high 3D prices was an important factor in the dismal performance of recent box-office fare of films like Piranha 3D.
Analyst Richard Greenfield has argued that “consumer 3D fatigue is already starting to show given the abusive ticket prices that exhibitors are charging for poor 3D content.” He also criticised studios for a lack of quality product. “Hollywood is putting out bad 3D movies,” he said, citing that the recent Cats and Dogs sequel in 3D was priced $3-$5 above that of Inception.
International
Russia-India cinematic spectacle Persimmon of My Love set for grand Moscow debut
Hindi cinema style musical revives Indo-Soviet cinema ties for today
MUMBAI: A new chapter in cross-border storytelling is set to unfold as Persimmon of My Love gears up for its premiere in Moscow on 1 April 2026, marking the first large-scale cinematic collaboration between Russia and India in decades.
Positioned as a modern nod to the cultural exchange that once brought Indian classics to Soviet audiences, the film blends Hindi cinema flair with Russian storytelling, aiming to rekindle a long-standing cinematic friendship.
Directed by Marius Weisberg, the musical comedy follows two brothers navigating a lively world of music, family and romance. The lead roles are played by Demis Karibidis and Mikhail Galustyan, with Karibidis also contributing as a screenwriter.
Shot entirely in India, the production leans heavily into Hindi cinema style spectacle. Filming took place across Mumbai studios and the cities of Udaipur and Jodhpur, whose architecture was used to create the fictional setting of Khurmada. A crew of over 350 worked on the project, with large-scale sequences featuring up to 1,000 extras.
The film also brings Indian creative talent into the mix. Dance sequences are choreographed by Jay Kumar, while music by Zurab Matua features songs in both Hindi and Russian, adding to its cross-cultural appeal.
Backed by TNT channel, MyWayStudio and the Russian Cinema Fund, the project reflects a broader push to strengthen cultural ties between the two countries.
With its mix of colour, comedy and cross-border collaboration, Persimmon of My Love is not just a film release but a reminder that cinema, much like music, travels well across borders.
