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Reliance MediaWorks expands 3D capabilities
MUMBAI: By offering integrated 3D services across the entire film services value chain, Reliance MediaWorks has expanded its global 3D capabilities.
The company has launched new integrated 3D services for any type of 3D alignment issues, image and detail enhancements, grain and noise management and on-set consulting, in addition to the existing services for stereoscopic 3D conversion, DI grading for 3D, creation and handling of 3D DCPs and 3D camera services.
Reliance MediaWorks Burbank, formerly known as Lowry Digital, has taken its well-established proprietary image processing technologies to create powerful new tools for all types of 3D project requirements. In addition to producing a superior image quality, the company’s processes alleviate the eye strain that has historically plagued 3D distribution and projection.
The Burbank facility has performed image and detail enhancements, vertical and horizontal alignments issues and “911 emergency” fixes for 3D versions of Avatar, Journey to the Center of the Earth, U2, X Games 3D: The Movie and Step Up amongst others.
Said Reliance MediaWorks CEO Anil Arjun, “Reliance MediaWorks Burbank is recognized as Hollywood‘s most advanced Image Processing and Enhancement facility and has had the privilege of working on some prestigious 3D movies. With the new sophisticated proprietary 3D solutions, coupled with our large facilities in India and partnerships with Hollywood leaders in the space, we look forward to deliver unparalleled results for a variety of applications and ultimately help filmmakers in creating the finest possible 3D experience.”
The company that is also expanding its partnerships, is in discussions with leading 3D solution providers in Hollywood to offer end-to-end integrated 3D solutions. It has already worked closely with recognised Hollywood 3D pioneers on films or projects that originated in 3D or 2D to bring the best possible stereoscopic 3D images to cinema screens.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
