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StratosHear launches premium mobile ad network
MUMBAI: Mobile media company StratosHear has launched MobiAdz, its premium mobile advertising network.
StratosHear has, thus, expanded its mobile advertising offerings from rich audio advertising to include mobile Internet ad formats-such as banner, video and text.
StratosHear has deep experience working with leading telecom operators to ad-enable their subscriber base through its multi-channel, telco-grade ad platform. It has worked with top global and national brands to deliver brand campaign results with its AdRBT product that delivers radio-style ad placement on caller tunes.
The company has leveraged this experience in designing MobiAdz from the ground up. Furthermore, they have incorporated artificial intelligence-or self-learning-into the proprietary algorithms that power MobiAdz and are used to ensure optimal ad targeting and strong campaign results. As such, the MobiAdz engine goes beyond the traditional ad network approach to deliver advanced campaign optimization techniques for its publisher and advertiser partners.
Says StratosHear CEO Vinay Kumar, “We are very excited to extend our reach via MobiAdz through the mobile Internet channel. We are now uniquely positioned to offer the broadest set of mobile advertising solutions that can reach the breadth of mobile consumers, from the entry level handset to the highest end smart phone user, and from a rural village in India to anywhere in the world.”
Publishers too will benefit from StratosHear‘s launch of MobiAdz. The company‘s approach of having a media sales team in-house to reach the broadest set of advertisers for both brand and performance campaigns, will help publishers to more effectively monetise their inventory.
Says StratosHear executive director Kushal Sanghvi, “MobiAdz helps advertisers reach the premium consumer segment in a targeted manner. As telcos launch 3G services and more powerful smartphones begin to emerge, mobile Internet access will begin to dwarf its PC counterpart.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
