MAM
Sakshar Media secures PR and marketing mandate for HAI NOIDA Food & Music Fest
Mumbai: Sakshar Media, a premier PR agency known for its innovative strategies, has secured the PR and marketing mandate for the anticipated HAI Noida Food & Music Fest. This fundraising festival, organised by Help Artist India Foundation (HAI), is set to showcase an electrifying live concert featuring renowned artists like Afsana Khan, Jasbir Jassi, MC Square, and various other bands.
The festival is scheduled to captivate audiences over three unforgettable days from January 19th to 21st at GIP Mall Noida will be the vibrant venue hosting this celebrating fun, food, music and entertainment. Three days of continuous musical shows of 15 renowned musical bands i.e. from Chandigarh/Mumbai and other states too. Special Kids’ performances on 19 January will take place after the show opens. Renowned personalities of Delhi NCR are invited to the festival’s inauguration.
HAI is a fundraising NGO supporting and promoting artists, musicians, and cultural events across India. In collaboration with Sakshar Media, an agency with more than six years of experience in PR, advertising, film and production, social media marketing, and digital marketing and advertising, across multiple sectors, this festival aims to raise funds while offering a platform for talented artists.
Sakshar Media director and co-founder Puneet Kumar Kanojia expressed his enthusiasm about this momentous win, stating, “We are thrilled to leverage our proficiency and industry know-how, particularly in event coverage, in collaboration with HAI. The Help Artist India Foundation is gearing up for a fundraising food & musical festival right in your city, and our team is geared up to orchestrate an integrated campaign aimed at captivating audiences and driving engagement through compelling media pitches, partnership and sponsorship opportunities. Our goal is to ensure that the resonating messages from India’s musical luminaries like Afsana Khan, MC Square, JasbirJassi, and many more reach millions of eager fans across the nation.”
In response to this partnership, Help Artist India Foundation The Host or director Taruna Salhan shared, “We are elated to join forces with Sakshar Media as our PR and event marketing agency. Their track record in the industry has been exceptionally promising, effective, and innovative, igniting our excitement to collaborate with them.”
Brands
Wipro hires 7,500 freshers, withholds FY27 hiring outlook
Profit rises to Rs 3,522 crore, Rs 15,000 crore buyback announced.
MUMBAI- Hiring may be on, but visibility is off, Wipro is adding talent even as it pauses the crystal ball. The company hired 7,500 freshers in FY26 but stopped short of offering any hiring outlook for FY27, underscoring the uncertainty gripping the IT services sector as it pivots towards an AI-led operating model.
The disclosure came alongside its fourth-quarter earnings, where management flagged volatile demand conditions and refrained from committing to future workforce expansion. Chief human resources officer Saurabh Govil noted that over 3,000 of the total hires were onboarded in the March quarter alone, signalling continued intake despite a lack of clarity on deployment pipelines.
This divergence active hiring without forward guidance reflects a broader industry pattern where talent acquisition continues even as deal conversions remain uneven and client spending cycles stretch. Wipro expects its IT services revenue for the June quarter to range between a decline of 2 per cent and flat growth sequentially in constant currency terms, reinforcing near-term caution.
Chief executive officer Srini Pallia pointed to artificial intelligence as both a disruptor and an opportunity. He said evolving client priorities are pushing the company towards outcome-driven engagements, with Wipro increasingly focusing on a services-as-software model through its AI Native Business and Platforms unit. The shift marks a structural change from traditional headcount-led growth to AI-enabled delivery frameworks.
The company has already committed over $1 billion to its AI ecosystem, with investors closely watching how these investments translate into revenue. For now, the numbers present a mixed picture. Net profit rose sequentially to Rs 3,522 crore, while revenue grew 3 per cent to Rs 24,236 crore. However, core IT services performance remained under pressure, with full-year revenue declining 0.3 per cent in dollar terms and 1.6 per cent in constant currency.
Large deal bookings offered a counterpoint, rising 45.4 per cent year-on-year to $7.8 billion, highlighting a widening gap between deal wins and actual revenue realisation. On a quarterly basis, IT services revenue slipped 1.2 per cent sequentially, signalling continued softness in execution.
Margins, however, told a more optimistic story. Operating margins expanded to 17.3 per cent in the fourth quarter, up from 14.8 per cent in the previous quarter, reflecting improved cost discipline. That said, the company cautioned that upcoming wage hikes and the ramp-up of large deals could exert pressure going forward.
Attrition stood at 13.8 per cent in the March quarter, indicating stabilisation after periods of elevated churn. Alongside its earnings, Wipro also announced a Rs 15,000 crore share buyback, reinforcing its focus on shareholder returns, with a payout ratio of 88 per cent over the past three years.
Taken together, the numbers capture a company in transition investing in AI, maintaining hiring momentum, but navigating a demand environment where growth is uneven and visibility remains limited.
