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Disney Channel partners Apalya TV to provide content on mobile networks
MUMBAI: Disney Channel content will be available on mobile and data card service starting 27 October.
The channel has entered into a deal with Apalya TV, the content aggregator for mobile TV services, for this purpose.
With the deal in place, Disney Channel’s long form content will be available over all leading mobile networks such as Idea, Vodafone, Airtel, Aircel, BSNL, MTNL, Reliance, Docomo, Tata Indicom, Tata Photon Plus, Virgin VFlash and Reliance Net Connect.
Disney Media Distribution India GM Raju Venkataraman said, “Disney Channel Mobile TV is an exciting way to leverage technology and create an additional touch point, bringing kids and families closer to our universally popular stories in one of the largest and fastest growing mobile markets in the world. With Telecom players set to launch 3G services in India, mobile video streaming services promise to only get bigger and more popular in the coming years.”
The channel will provide all the shows – including Phineas and Ferb, Kya Mast Hai Life, Ishaan, The Suite Life on Deck, Wizards of Waverly Place and Mickey Mouse Clubhouse – on Mobile TV.
Apalya TV founder Vamshi Reddy added, “We at Aplaya are focused on bringing the best of TV content to the mobile. Our partnership with the Disney brand will help us move closer to this vision. With Disney’s content going live on Apalya TV, I am sure we will see more popularity and bigger audiences.”
Any consumer with a GPRS connection can download the mobile TV application from the mobile-enabled WAP sites of their respective service providers and will get Disney Channel as a part of the basic bouquet.
Disney Channel is also available as a standalone premium channel on the mobile TV service of various mobile and data card operators.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
