Applications
NDS appoints Jayant Changrani to head India operations
MUMBAI: NDS today announced the appointment of Jayant Changrani as country head & general manager for NDS India.
Based in Gurgaon near New Delhi, Changrani will oversee strategy, business development, pre-sales and sales activities in India. His remit includes identifying and developing new business opportunities for NDS’ end-to-end pay-TV solutions in cable, satellite (DTH), IPTV and mobile TV markets. He is also responsible for internal operations at the NDS centres in Delhi and Mumbai.
Prior to joining NDS, Changrani spent ten years as senior vice president, broadband networks and commercial at Hathway Cable & Datacom and five years as the head of business operations at GTL.
Changrani holds a Bachelors degree in Engineering (Electronics) from Mumbai University and further professional qualifications from the Association for Overseas Technical Scholarship in Japan.
Sue Taylor, Senior Vice President and General Manager of NDS Asia Pacific, said: “Jayant has an excellent understanding of the Indian pay-TV industry, particularly the cable TV and DTH broadcasting sectors. His vast experience will be invaluable to NDS and its local customers as pay-TV undergoes a period of rapid transformation in India. We are confident that Jayant will be an asset to our Indian operations.”
Jayant Changrani commented: “This new role poses great opportunity at such an exciting time for the Indian pay-TV market. I am extremely pleased to be leading a team of professionals who are dedicated to changing the face of entertainment in India by bringing new digital and interactive services to the market. I look forward to taking NDS India operations to the next stage in its growth.”
Alan Dishington, the General Manager of NDS India, will be relocating to the NDS office in Singapore at the end of October to focus on pan-Asian strategy and clients.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
