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Latens, GoBackTV partner to tap cable ops for IPTV services
NEW DELHI: Latens and GoBackTV, a supplier of digital video headend and edge solutions, announced details of their partnership for a joint solution for the delivery of IPTV over cable for small- to medium-sized cable operators in North America.
The combination offers cable operators a cost effective IPTV delivery solution across cable infrastructure. The integrated solution provides cable operators an opportunity to expand their service portfolio and generate more revenue through advanced television services, while also providing an opportunity to reduce costs in the overall TV service for operators delivering over both cable and telco infrastructure.
Increased competition from satellite and telco providers is forcing cable operators to introduce new IPTV services so they can retain and gain new customers. Cable customers are demanding more services such as high quality digital broadcast content (SD and HD), television time-shifting, and video on demand, which the cable operator can now provide via IPTV over their existing cable infrastructure.
“Latens software-only conditional access married up with technology from GoBackTV is the ideal solution for cable operators wanting to deploy a proven and cost effective IPTV solution,” said Latens director product marketing Phil Cardy. “Latens Cas works across multiple networks from one central headend, thereby reducing costs to the operators.”
“This partnership demonstrates how a well-integrated, affordable solution meets the needs of cable operators, especially for smaller to medium-size operators,” said GoBackTV product management and marketing VP Rei Brockett. “They serve a smaller subscriber base, but face the same level of competition and need the same arsenal of features as the larger operators.”
Latens‘ software Cas solution will protect content across all networks- Cable, IP, DTH, DTT – be it one way, two way or hybrid. This allows the operator to run the same Cas across any type of network from one single headend, thereby minimising operating costs. GoBackTV’s RetroVue system complements Latens’ Cas solution by providing unified interactive television services over the same variety of networks.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
