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Sony launches cricket game for Playstation
MUMBAI: Sony Computer Entertainment Europe (SCEE) has announced the launch of its gully cricket game, Street Cricket Champions, for PSP and PS2.
The PS2 is priced at Rs 499 while the PSP will cost Rs 699.
SCEE tied up with Trine Games to provide what it says is unadulterated free style cricket, Street Cricket Champions.
Created in association with Trine Games, Street Cricket Champions has incredible graphics that lets users roam the streets in nine new environments. There are three unique game-play levels – Exhibition, Tournament and Street League. Using the multiplayer option on PS2 and equally compelling game-play on the PSP, you can choose a team of five and compete against nine international teams worldwide.
From a school to a dhaba; from Kolkata to the Caribbean islands, one has options while choosing from local or international environments.
The game enables players to experience street cricket in its entirety through various tricks and non-traditional cricket shots; wherein you can be a fast bowler or a spinner in a single over. It’s a true depiction of flair, style, tricks, and the passion with which the game is played on the streets of India. To top it all you, can also try your hands at some trick shots like the famous Marillier shot over the wicket keeper. The game also features six various reverse cross bat shots and delivers all the exciting, athletic, skilful and technical elements of the sport right in your very own home.
Sony Computer Entertainment country manager India Atindriya Bose said, “After the success of first two locally developed games, we are proud to introduce Street Cricket Champions, essentially targeted for the Indian market… Street Cricket Champions is a prime example of our continual commitment to the Indian gaming market in providing quality games with localised Indian themes.
“The game design is a riot of entertainment while combining impressive graphics with great game play. With cricket being India‘s most passionate and popular game, we are sure Street Cricket Champions will see great success in the Indian market.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
