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Reliance Broadcast Network launches Internet Radio
MUMBAI: Reliance Broadcast Network (RBN), the Reliance ADAG company which runs FM radio Big FM, is now gearing up to launch talk Internet radio, Big Net Radio.
Big Net Radio will fall under Big Digital, RBN‘s offering in digital space, which provides mobile and online solutions. It is launching as a free of charge service to users.
Through this internet radio, Big Digital is aiming to capitalise on the growing internet user base, both in India as well as the global Indian diaspora.
This specialised talk internet radio channel will offer entertainment across the pegs that most appeal to Indians, ranging from Bollywood to spiritual and humour.
RBN head of radio and digital business Soumen G Choudhury said, “This initiative from Reliance Broadcast Network, re-affirms our endeavor to provide India with the entertainment of their choice, which is latest and in keeping with the times. India has over 50 million internet users, out of which consumers in the age group between 18-30 years are increasingly using internet as a medium to stay connected as well as use it to attain greater source of entertainment, posing an excellent audience base, which advertisers seek.”
The company believes that with an opportunity to monetise through page branding and banners and the 3G revolution knocking at the doors, the opportunity for Big Net Radio is tremendous. Marking the beginning of its ambitious plans, this business division will take Big Net Radio beyond talk, penetrating various facets of people‘s lives via local and regional music playouts, thereby encouraging local talent and serving hyper-local tastes.
RBN will promote the offering across the media vehicles, including radio, outdoor, and below the line.
The content available on Big Net Radio, the company said, is designed to appeal to audiences who seek quick and brief entertainment capsules which help them de-stress. Designed as a snack in-snack out entertainment option, fresh content will be uploaded each day to ensure entertainment is latest and current.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
