MAM
Abhishake Das joins Tribal DDB as creative director
MUMBAI: Tribal DDB India has appointed Abhishake Das as creative director.
In his second stint at Tribal DDB, Das will work on brands such as Volkswagen, Idea Cellular and Wrigley among others.
Prior to this, Das was with Zenith Optimedia – Zed Digital, Delhi.
Das comes with over seven years of experience in the digital front, which includes working on a broad spectrum of categories, such as Automotive, Telecom, FMCG, Fashion and NGO.
Das has earlier worked on brands including VW, Puma, Hyundai, Adidas, Uninor, Lufthansa, Nescafe, Intel and Microsoft.
“Joining Tribal DDB again is like coming back home. This place has always been, and will always be, the only true-blue digital agency. It is in its DNA, and I‘m really excited to be one with it once again,” Das said.
Tribal DDB India president Max Hegerman added, “I am excited to have Das (re)join Tribal DDB India. We have communicated for some time, and I am greatly impressed with his energy and ideas – and his passion for all things digital. I am glad that our growth this year has put us in a position to add someone like Das to our leadership team.”
Brands
UltraTech Cement appoints Jayant Dua as managing director
Dua will succeed K. C. Jhanwar after his term ends in December 2026
MUMBAI: UltraTech Cement, the flagship cement arm of the Aditya Birla Group, has elevated Jayant Dua as managing director, effective 1 April, 2026.
The company’s board also approved his appointment as additional director, managing director and key managerial personnel, effective 1 January, 2027, following the completion of the current managing director K C Jhanwar’s term on 31 December, 2026, according to a regulatory filing.
Dua will serve as managing director for a four-year term from 1 January, 2027 to 31 December, 2030.
A veteran executive with more than 37 years of professional experience, Dua joined the Aditya Birla Group’s cement business in 1996 and spent nearly a decade in various functional and leadership roles.
Over the past two decades, he has held several profit-and-loss and chief executive responsibilities across multiple group businesses, including insulators, insurance, Century Cement and the chlor-alkali segment. In 2023, he was elevated to lead the group’s renewables and textiles businesses.
Within the group, Dua has received several internal honours, including the chairman’s individual award for exceptional contribution in 2002, the outstanding leader award in 2009 and the leader of leaders recognition in 2022.
He holds an engineering degree from Indian Institute of Technology Delhi, an MBA from International Management Institute and has completed the advanced management programme at Harvard Business School.






