Applications
Tivo launches iPad app
MUMBAI: US media company Tivo, which offers advanced television services including digital video recorders, has announced a new Tivo app for the iPad.
The app will be available for free from the Apple iTunes App store in the coming weeks. The Tivo Premiere App enables you to search, browse, explore and share your favourite entertainment all without interrupting whatever is playing on the idiot box.
Since the app works in tandem with what viewers are watching, the company says that the wiPad is now the ultimate remote control and companion device for TiVo Premiere users.
By bringing its high-definition user interface to iPad, Tivo says that it has created a true two-screen TV experience. TiVo Premiere users will get access to a full set of TiVo capabilities on iPad, providing a richer TV viewing experience for both live TV and Internet video while kicking back on the sofa. Plus, users will also be able to schedule and manage their DVR recordings while on-the-go.
The TiVo Premiere App for iPad includes:
Gesture based control — Viewers can Take complete control of all recordings, even dragging forward and back through a show with a simple tap or swipe
Start watching what you want — One can launch a recorded show, live TV or streaming video with the swipe of a finger
Programme guide — One can browse the full-screen TV program guide without interrupting TV viewing
Schedule — One can also schedule one-time recordings and Season Pass recordings from the device at home or on-the-go
Search — Users can search for TV shows, movies, actors or directors across both broadcast and broadband from Netflix, Amazon Video On Demand, and more
Share comments with friends — From within the TiVo Premiere App, fans can comment and share thoughts to Facebook or Twitter about the show currently neing watched.
Tivo VP, GM of product marketing Jim Denney said, “We‘re bringing TiVo‘s innovative user interface from the TV directly to your fingertips, taking your TV viewing experience to a whole new level. The new Tivo Premiere App takes our best in class user-interface and brings it to iPad‘s stunning, high-resolution display and innovative Multi Touch interface.”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
