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Dish TV in pact to offer Disney movies on-demand
MUMBAI: Dish TV, India‘s largest direct-to-home (DTH) operator in terms of subscribers, has entered into a pact to offer Disney movies on-demand.
Extending its strategic partnership with Disney Media Distribution India, Dish TV will now offer Disney‘s portfolio of movies to its subscribers on a pay-per-view basis.
The DTH operator will have access to current and library live-action and animated features. These films will be available to Dish TV subscribers across India in a choice of up to four languages – English, Hindi, Tamil and Telugu.
Said Dish TV COO Salil Kapoor, “Our alliance with Disney is in line with our goal to offer world class and superior content to our nine million subscribers. We offer the largest number of movies on our platform and it is our constant endeavor to present the latest and best of Hollywood and Bollywood movies.
“There is a huge fan following of Disney movies in India and we are pleased to offer our subscribers healthy and wholesome entertainment. Movie On Demand today has undoubtedly emerged as one of the popular mediums to enjoy movies in the theatre like experience with true digital picture quality ordered at convenience.”
The selection of films includes the two latest box-office hits, Alice in Wonderland and Toy Story 3, as well as recent favourites Prince of Persia and The Sorcerer‘s Apprentice.
Over the next few months, viewers can also look forward to enjoying anticipated releases from Disney such as TRON: Legacy and Tangled. In addition, a number of evergreen blockbuster library titles will also be made available to Dish TV subscribers.
Dish TV offers six Movies-On-Demand (MOD) channels that include four premier Hindi on-demand channels offering the latest Bollywood blockbusters, one English movie channel bringing the latest Hollywood blockbusters and one Hindi MOD non-stop channel.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
