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UTV Indiagames launches Cyber Open for tennis gaming fans
MUMBAI: UTV Indiagames, in association with Parle G, is conducting Cyber Open tournament around tennis.
This first of its kind tournament is organising online as well as offline events in search of players who excel in gaming.
Targeting the age group from 9- 14 years, the Parle G Cyber Open tournament is aiming to capture the pulse of the young gaming community both at the online and on-ground level through tennis.
To play the game online, the users can log on to the website – http://cyberopen.indiagames.com/ and register to play a specially conceptualised 2-D game of tennis. Clocking around 2, 20,000 paqe visits, the website is already becoming popular among the gamers.
At the ground level, Cyber Open will be travelling across six cities – Delhi, Mumbai, Pune, Bangalore, Hyderabad and Chennai in search of gamers, to play a game of tennis on the Wii console.
The finalists for both the PC and Wii will then compete at the grand finale to be held in Mumbai on 5 December. The winners of the wii game will win a trip to Hong Kong’s Disneyland and online winners can win themselves a brand new Wii Console.
UTV Indiagames founder and CEO Vishal Gondal said, “Kids have a tremendous inclination towards gaming and more often or not, they have the ability to beat the best of adult gamers. Having said that, there are very few tournaments in the country today that address this talent and hence UTV Indiagames, in association with Parle G, decided to organize Cyber Open so kids can display their potential in gaming”.
Parle Products GM marketing Pravin Kulkarnii said, “Today’s kid is an all-rounder who is good at multitasking. He is genius at what ever he does. He is the Parle G, G mane genius Kid. We are very thrilled to associate with Indiagames on this property as its fits in our brand objective. Cyber open goes beyond high-end visuals and makes game play real by facilitating physical involvement in a game. Initial response is very encouraging and we will always look forward for similar association in future.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
