Brands
Indkal Technologies announces Karan Johar as its BLACK+DECKER® ambassador
Mumbai: Indkal Technologies, the license partner for BLACK+DECKER® large appliances in India announced that renowned director, producer and TV personality Karan Johar will be the ambassador for air conditioners, refrigerators and washing machines business in India.
BLACK+DECKER® Large appliances offer a premium easy-by-design product range built with a host of intuitive features aligning with Karan Johar’s style, craftsmanship, and commitment to delivering superior experiences both on and off the screen.
Speaking about the partnership, Indkal Technologies CEO Anand Dubey said, “We are thrilled to have Karan Johar as the face of BLACK+DECKER® large appliances in India. We believe Karan’s style compliments our customers’ appetite for premium products with cutting-edge technology, top performance, and elegant design.”
The association with Karan Johar marks a significant milestone for Indkal as it continues to expand its presence and bring both innovation as well as versatility to the Indian market.
Sharing his excitement, director, producer and TV personality Karan Johar said, “I am delighted to be associated with BLACK+DECKER®, a brand known for its high standards and innovative products. I’ve always believed that high quality and innovation lends style and class to everything in life, and BLACK+DECKER® brand has exemplified that for many decades. I’m looking forward to being a part of this journey and introducing consumers to the fantastic range of BLACK+DECKER® Large Appliances.”
Stanley Black & Decker, commercial director licensing Amit Datta said, “As a global leader in home products, we continue to connect with our customers through meaningful experiences and deliver on the BLACK+DECKER® brand promise. This collaboration combines our easy by design vision with Karan’s reach and immaculate grasp of consumers in India.”
Brands
PeopleStrong appoints Adishri Charla SVP marketing to drive global growth
Former UiPath marketing head to scale brand, demand and expansion across regions
NEW DELHI: PeopleStrong has brought in marketing heavyweight Adishri Charla as senior vice president, marketing, tasking her with sharpening the company’s global brand and fuelling its next phase of growth.
Charla steps in with nearly two decades of B2B marketing experience across both fast-moving start-ups and global technology giants. She joins from UiPath, where she served most recently as director and head of marketing for India and Saarc, playing a key role in the automation firm’s rise to category leadership in the region. Her work there ranged from revenue-driven marketing strategies to building strong customer and community engagement programmes.
At PeopleStrong, Charla will oversee global brand strategy, demand generation and customer engagement as the HR tech firm expands across India, Asia, the Middle East and other emerging markets.
CEO Sandeep Chaudhary said the company was looking for a leader who could connect brand storytelling with measurable business outcomes. “Adishri brings global marketing experience and strong team leadership. We are confident she will help sharpen our positioning and support our next phase of expansion,” he said.
Charla previously held marketing roles at Oracle India and IBM India, working across cloud, systems and product marketing. An MBA graduate from Symbiosis Centre for Management and HR Development, she has also completed executive programmes at Columbia Business School and ISB.
Sharing her excitement about the move, Charla said PeopleStrong has the potential to reshape how organisations across the region think about HR technology. She added that her focus will be on building stronger brand connections while driving measurable business impact.
Backed by Goldman Sachs Alternatives, PeopleStrong today serves more than 500 enterprises and has won several industry recognitions, including honours at the ET Human Capital Awards and the People Matters Infini-T Awards. Charla’s appointment signals the company’s intent to strengthen leadership as it scales its global ambitions.
