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CBBC announces new suite of games featuring ‘Shaun the Sheep’
MUMBAI: The BBC‘s children and youth channel CBBC has announced that viewers are now able to get even more involved with the rural antics of Shaun the Sheep and his friends through Championsheeps.
This is a new suite of online games available on the CBBC website. The initiative coincides with the launch of the new season on BBC One in the UK.
Developed by Aardman Digital, Championsheeps is a collection of games created to give CBBC fans brand new content to engage with online and support brand new episodes of Shaun The Sheep which start airing on BBC One and CBBC from 6 December.
The games see Shaun and friends left alone on the farmyard for the day, where they entertain themselves by holding an Olympic style competition to see who will be crowned the Championsheep of the farm.
The five games are contained within an overarching Championsheeps environment, which tracks scores and achievements, allowing CBBC members to challenge each other and compare scores.
The games are all set around the farm and represent different sporting or outdoor activities with a surreal, Shaun the Sheep twist, from balancing a flock of sheep in a tower, to swinging sheep from the rooftop,.
The new games will form part of the new CBBC site for Shaun The Sheep, which can be found at bbc.co.uk/cbbc/shaunthesheep.
CBBC Multiplatform Executive Catherine McAllister said, “We are very excited about the launch of the new Shaun the Sheep games, The Championsheeps, launching on CBBC. Aardman have brought their unique style and humour to five great games which are a delight to play again and again.”
Aardman Digital, the digital department at Aardman Animations, has designed and built the Championsheeps games with the same production values as the TV show, ensuring that quality of animation and humour is maintained for the CBBC audience.
The scenes and characters in the games have been created using some of the most complex animation production techniques Aardman Digital has developed to date, combining photographic elements from Shaun the Sheep sets with CGI animation and Flash animation.
Aardman Digital head Lorna Probert said, “This has been a great, fun project to work on with the BBC and we are delighted to increase the presence of Shaun the Sheep on the CBBC website. We hope our Shaun fans will enjoy playing the games and engage with the flock in their usual naughty and humorous ways.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
