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GlobeCast signs content aggregation and distribution deals in Asia
MUMBAI: GlobeCast, a global content management and delivery company, has announced at the opening of the Asia Television Forum the signing of several new clients and deals with broadcasters in Asia.
From China to Asia and North America, GlobeCast has signed on Blue Ocean Network (Bon), an English news channel delivering North American and Asia-Pacific audiences programming produced exclusively from, and about, China. GlobeCast picks up the channel’s signal from GlobeCast’s Hong Kong teleport where it then routes through the GlobeCast Backbone Network for uplink to the AsiaSat 3 and Galaxy-23 satellites for Asian and North American audiences. In addition, GlobeCast has also signed content licensing deals for BON, making the channel available on hotel platforms in Asia.
From Philippines to Europe, GlobeCast will provide Eagle Broadcasting Corporation’s Net 25, a free-to-air infotainment and educational channel, with a complete content delivery solution comprising satellite downlink, standards conversion and fiber blackhaul via the GlobeCast Backbone Network to Paris for uplink to the Eurobird 9A satellite to DTH platforms in Europe.
GlobeCast also announced the launch of a new Pakistani infotainment channel, Lights Asia on GlobeCast’s platform in which GlobeCast provides MPEG-4 compression, fiber backhaul to Hong Kong and capacity on the AsiaSat3 satellite to Asian markets with Pakistan as a main focus.
On the Content Aggregation and Distribution (CAD) front, GlobeCast has secured carriage for Beijing-based Chinese Arts Channel, launching the channel onto DeTV (Malaysia)’s IPTV platform on 26 November. Separately, GlobeCast has also signed a carriage deal for Fashion One HD on Hong Kong Broadband Network (HKBN)’s bbTV and MCSCom’s Univision IPTV platforms in November, extending Fashion One HD’s reach to audiences in Hong Kong and Mongolia in addition to Vietnam, Philippines and Malaysia. Other carriage deals signed by GlobeCast on MCSCom in Mongolia are for KBS World and YTN, slated to be launched in January 2010.
As a global service provider, GlobeCast says that it has won the trust of broadcasters for their end-to-end content management and delivery needs. GlobeCast says that it provides an extended range of services all along the media value chain. The GlobeCast ecosystem showcase is on show at ATF: featuring ecosystem partners Fashion One, TigerGate’s Kix and Thrill, MGM and NBC Universal.
The showcase exhibits the entire content delivery workflow from content origination, management, to playout and monetisation on multiple-platforms such as the iPad, IPTV and iPhone.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
