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Fridaymoviez enters digital celebrity management
MUMBAI: Fridaymoviez.com, the entertainment movies portal, has launched exclusive official YouTube channels for celebrities including Malaika Arora Khan, Arbaaz Khan, Amrita Arora Ladak, Vikram Phadnis, Aditi Govitrikar, DJ Megha, Ayub Khan, Manish Goel and Benaf Dadachanji.
Entering into the dynamic space of digital celebrity management, Fridaymoviez.com said that it will offer, via internet and mobile site, the opportunity to millions of fans worldwide to interact with their favourite celebrities and provide greater and personalised access to their latest professional and personal updates.
Fridaymoviez.com editor Joyce Arora said, “Digital management is the need-of-the-hour for all celebrities today and we’re pleased to be one of the first few futurists to facilitate this crucial service. We plan to creatively conceptualise the digital avatars of our celebrities across various touch points to ensure complete digital packaging. For our dedicated YouTube celeb channels, we’ve developed original and exclusive content, thus providing fans with information and interactive opportunities that have so far remained unexplored.”
Fridaymoviez claims that an increasing number of Bollywood, TV and glam-world celebrities are getting on board for the professional management of their digital personae. “Fridaymoviez is proactively bringing in scalability to this vital form of digital management and accelerating its evolution to the next level of growth via the internet and its mobile site,” it said in a release.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
