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Bollywood reigns YouTube in 2010
MUMBAI: In a year full of controversies, scams and political drama, Bollywood music and watching inspirational videos was the first choice of netizens on the video-sharing Google-owned site YouTube.
Bollywood films and music were the first choice among watchers.
A video of Nick Vijicic, an Australian motivational speaker who was born without arms or legs due to a rare disorder known as Tetra-amelia, emerged as the most watched video on YouTube India with more than 15 million hits.
The title song from the Shahid Kapoor and Rani Mukherjee starrer Dil Bole Hadippa took the number 2 position with over 4.5 million views followed by the song Tere Liye, one of the most popular Bollywood songs of the year by Pakistani Singer Atif Aslam, that featured Vivek Oberoi in Prince.
The list of most-watched videos on YouTube India compiled till mid-November showcases how Indian users logged on to YouTube to get their daily dose of entertainment watching inspirational to the latest Bollywood music videos to older classic from the 1980s to news videos.
The top 10 video list also included the song Mausam Bada Suhana Hai Achcha Jee Iska from the 1984 film Andar Baahar, Crazy Kiya Re from Dhoom 2, Tu Jaane Na from Ajab Prem Ki Ghazab Kahani and a steamy video of Saif Ali Khan and Kareena Kapoor in Kurbaan.
“The most-watched YouTube videos of 2010 reflect the people, their choices and reflects how YouTube in India is becoming the leading destination for catching entertaining content online,” Google India Head of Products Vinay Goel said in a statement.
Among the most-searched for queries on YouTube India during the year were the famous speech by Omi Vaidya in 3 Idiots, Dabangg, the Sheila ki Jawaani song from the soon-to-be-released Tees Maar Khan, Shakira‘s Waka Waka song, Sachin‘s double-century and IPL matches.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
