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ESS to manage online facility for ICC footage archive
MUMBAI: The memory of moments at International Cricket Council (ICC) events will be preserved forever with an online footage archive database going live today.
The project, which will be managed by the ICC’s global broadcast partner ESPN Star Sports (ESS), will make it easy for broadcasters, documentary film-makers and journalists to access and license footage from more than 40 years of great multi-team international cricket events.
ICC CEO Haroon Lorgat praised this important step in promoting the wonderful cricketing duels of yesterday and maintaining the legacy of the great sport of cricket. “Ensuring the legacy of the coverage from our events is vitally important to maintaining the status of cricket throughout the world. Through this state-of-the-art online archive, we will maintain and update an archive of all our events.”
This archive will include footage from all of the ICC’s televised events, such as the ICC Cricket World Cup, ICC World Twenty20, ICC Champions Trophy, ICC Women’s World Cup, ICC U19 Cricket World Cup and many other events that ICC organises.
The archive will serve as the definitive search engine of all ICC events and gives journalists, documentary and film-makers the opportunity to view and purchase archive material for their projects.
As every event is completed, the ICC archive will automatically update, giving the approved user instant access to some of the defining moments in cricketing history.
ESS MD Manu Sawhney said, “As ICC’s global broadcast and production partner it is our endeavour to ensure that the legacy of this iconic event that extends across many decades is not only preserved well but it is also made available to our partners all across the globe. We are very pleased to create this unique platform that will be of immense value to all stakeholders for various promotional and editorial purposes.”
The online archive will sit in the ESS offices in Singapore, with a back up, mirror library being kept in the ICC headquarters in Dubai.
Fox Sports director, content acquisition and strategy Tony Sinclair said, “I think the ICC Archive provides an excellent service for any user. Browsing is easy and the viewing quality is very good. The Archive content is a wonderful warehouse of outstanding matches that reflect the history and development of the One Day and Twenty20 formats of the game. It is a great initiative from ICC and ESPN Star Sports.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
