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UTV True Games appoints Sean Lim as Intl biz development director
MUMBAI: UTV True Games, the publisher of multi-player online games, has appointed Sean Lim in the newly created post of international business development director as it seeks to strengthen its management team and its international business development outreach.
Lim will be responsible for identifying and establishing global partnerships for the UTV True Games’ upcoming lineup of products, including Faxion Online, Mytheon, Sky Legends and Planet Crashers among others.
Lim‘s role will be to raise the company’s profile by establishing new business opportunities and partnerships abroad as it prepares to launch free-to-play online titles that will span several genres and platforms including online and for the iPhone/iPad devices globally throughout North America, Europe and Asia in 2011.
“UTV True Games knows the tremendous value of the global gaming market and has always made the international markets a priority, and now we are taking it to the next level by adding someone with Lim’s extensive experience in international business development in the gaming industry,” said UTV True Games CEO Jeff Lujan. “The new business partnerships Lim will create and foster will help us to achieve our aggressive goals and add tremendous value to the company by taking advantage of some currently untapped opportunities.”
Lim comes with 10 years of gaming industry experience. Prior to this, he was with one of Korea’s largest online gaming businesses, CJ Internet, serving as new and overseas Business development director.
At CJ Internet, he was responsible for global marketing and licensing for games like Magu Magu, Mini Fighter and Sudden Attack.
Prior to CJ Internet, Lim spent several years at Yahoo! Korea where he initiated mobile search service, developed casual games and a game publishing platform, and sourced and launched the SilkRoad Online in Korea.
He also has worked in key advertising roles at top Korean ad agencies including LG Ad and DMB & B
Lim said, “Now is such an exciting time for me to join UTV True Games as they diversify their portfolio and utilise the latest in gaming technology and social networking.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
