MAM
India is largest mobile ad market in APAC: Study
MUMBAI: India has become the largest mobile advertising market in the Asia Pacific region with 5.8 billion impressions monthly, gaining from the rapid strides made by telecom operators.
In just 90 days, the Indian market grew by over 22 per cent with one billion impressions to become the largest market in the Asia Pacific region, according to a recent report released by InMobi.
Smartphones remain relatively nascent in the market with 88 per cent of all mobile ad impressions served on advanced phones, the report said.
Nokia devices remain commonplace in the Indian mobile market with 12 of the top 15 devices manufactured by the company, while Samsung filled up the remaining three spots.
Said InMobi global research and marketing VP James Lamberti, “The Indian mobile advertising market continues to show rapid growth due to the improving ad ecosystem. Major publishers are bringing their media into the mobile channel while brands are simultaneously discovering the power of mobile advertising.”
He also said that 3G network infrastructure improvements will make India as one of the most influential mobile markets on the globe.
The Asian market grew by nine per cent in the duration between July and October 2010, recording about one billion impressions, driven by huge increases in smartphone impressions, which were up by 719 million impressions recording a 47 per cent growth.
Averred InMobi co-founder and VP business development Amit Gupta, “With so many consumers using mobile devices as a primary means to digital media consumption, mobile is the complimentary media channel to TV for reach extension, while still maintaining a compelling brand experience that will only improve as smartphones penetrate at scale over the next year.”
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
