Applications
Samsung, Comcast announce partnership
MUMBAI: At the International Consumer Electronics (CES) Show in the US, Samsung Electronics and cable major Comcast announced their partnership.
The aim is to continue to revolutionise the way consumers access content and watch television with Xfinity TV. For the first time on a connected TV, the new Xfinity TV service will offer a rich, Web-like interface, enabling simpler navigation and the ability to seamlessly search across TV, DVR recordings, and video on demand among tens of thousands of content choices. A graphics-rich display will guide the viewer to content.
The partnership will also deliver a customised and integrated multi-platform viewing experience on Samsung Smart TVs and the Android powered Samsung Galaxy Tab.
On the tablet, the Xfinity TV experience is a virtual television guide and a mobile video player all in one. Xfinity TV digital customers will be able to browse, discover and sort video content, search for their favourite programmes, change the channel on a Samsung Smart TV in real time, and programme DVRs.
In addition, they will be able to watch streaming TV shows and movies On Demand directly on the tablet, and access that content across multiple devices. The service’s roadmap includes the ability to begin watching a favourite movie on the Samsung Galaxy Tab, then pause the movie and resume watching it on a Samsung Smart TV from the exact moment it was paused, and vice versa.
Samsung’s Visual Display Business president Boo-Keun Yoon said, “As we begin this exciting new decade, Samsung is also launching a new era of TV technologies that will delight and amaze consumers unlike ever before. To partner with the renowned Comcast brand enables us to deliver on our promise of giving consumers greater variety, easy access and control of the content they discover and deliver a more immersive and entertaining experience to Comcast customers.”
Comcast chairman, CEO Brian L. Roberts said, “Our partnership with an industry leader like Samsung is another important step in Comcast’s plan to totally reinvent how consumers watch television wherever and whenever they want. We have the technology framework in place to deliver new features to Comcast customers faster than ever, including on connected TVs, tablets and multiple devices, which is core to our strategy and a key facet of the future of television.”
The Xfinity TV experience will be distributed later this year on the Samsung Smart TVs and on the application store for the Galaxy products interacting through the Comcast set top box, giving consumers yet another access point for discovering and connecting to Comcast Xfinity TV services.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
