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Orange is technology partner of Uefa Euro 2012
MUMBAI: French telecom brand Orange has partnered with Uefa to sponsor the European Football Championship across Orange‘s 11 European countries.
As an official technology partner, TP (Orange Poland and TP) will provide all telecommunications services, fixed and wireless in Poland, to support the delivery of Euro 2012.
Uefa Euro 2012 will be held in Poland and Ukraine in June and July next year. As a global sponsor, the partnership will enable Orange to deliver a whole host of products and services associated with Euro 2012 across its 11 European markets including the official mobile phone application for Euro 2012.
TP (Orange Poland and TP) has also announced its role as an official technology partner for Euro 2012 and will provide all fixed and wireless telecommunications services within Poland as part of Uefa‘s worldwide distribution solution.
Orange will bring the tournament alive on its Internet and mobile platforms via its European network, offering bespoke content and services to enhance its customers‘ experience of the matches.
Orange executive VP operations in Europe Olaf Swantee said, “This is a significant and exciting announcement for Orange. It is the largest pan-European sponsorship project we have ever done and a testament to the strength of our brand and its growth across Europe. We put people, as UEFA puts its fans, at the centre of our values. It‘s a great fit – and together we bring customers and fans closer to the things they love.”
Uefa Events CEO David Taylor said, “We are delighted to welcome Orange and TP to the Uefa Euro 2012 sponsorship family. We expect Euro 2012 to be a huge success and are excited about the prospect of taking Europe‘s elite national team competition to Poland and Ukraine. “
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
