Applications
BBC launches Good Food magazine’s iPad version
MUMBAI: BBC Magazines has announced that Good Food magazine has launched as a fully digital iPad app. The February issue is now available to download from the Apple store priced at ?1.79 as a special introductory offer, rising to ?2.99 after an initial trial period.
This is the second BBC title to move into the iPad format following the launch of Focus magazine‘s app in November.
Good Food magazine‘s new app includes a range of interactive and social elements:
* Recipes presented as easy-to-view digital cook cards, with a large type ‘cook‘ mode to make them simple to follow and a ‘flip‘ function, enabling simple navigation between images and recipes;
* Exclusive videos cooking techniques, demonstrated by the Good Food Team with advice, ideas and tips;
* Personalised shopping list to help you plan your meals throughout the month;
* Helpful glossary of ingredients and techniques;
* Easy-to-use search facility to find all your favourite dishes.
Good Food‘s editorial director Gillian Carter, creative director Elizabeth Galbraith and the magazine‘s design team worked with agency Mobile IQ on the new version. Plans are in place for each future print issue of the food title to be available as a fully digitised version.
Publishing director Alfie Lewis said, “We think the iPad has great growth potential and we are delighted to launch this product at this early stage in the new technology‘s development. This app has functionality at its heart, with the opportunity to create a truly immersive experience for the reader and revolutionise the cooking process. It offers incredible value for money and should be the first app iPad owning cooking fans download.”
Good Food has launched a series of other apps for the i-phone, including healthy recipes, seasonal recipes and quick recipes, with the number of downloads reaching six figures.
BBC Good Food Healthy Recipes and BBC Good Food Quick Recipes apps were both included in Apple‘s iTunes Rewind 2010 selection of the best apps.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
