Kids
Nick in licensing pact with Lilliput Kidswear
MUMBAI: Nickelodeon India has announced its licensing tie-up with Lilliput Kidswear to launch an apparel line around some of the kids channel‘s popular characters.
To be launched in March this year, the Spring-Summer collection around characters such as ‘Dora the Explorer‘ and ‘Oggy & the Cockroaches‘ will include the entire range of Lilliput kidswear including T-shirts, shirts, capris and clothing accessories.
Says Viacom18 Media SVP – consumer products Sandeep Dahiya, “Lilliput Kidswear is one of the most popular Kidswear retail brands in the country and provides great penetration across both, metros as well as non-metro cities. We truly believe that given their expansive network, world-class manufacturing facility and a great creative team, they can bring the Nickelodeon characters alive on the apparel range.”
Talking about the apparel category, he further added, “Apparel and accessories are significant categories in the kid‘s space that are witnessing consistent growth. Kids are getting style-conscious from a very young age and wearing their favourite characters is a great high for them.”
The range will be available in 275 Lilliput stores across India, as also over 400 shop-in-shops in the large format stores.
Lilliput India chairman and managing director Sanjeev Narula added, “Nickelodeon characters are extremely popular with kids and we‘re excited to augment our vast offering further with the addition of Dora the explorer, Ninja Hattori and Oggy & the Cockroaches range. The Spring Summer 2011 Collection around these characters is a unique combination of kid fantasy and character themes and we‘re confident of it doing really well.”
The range will be available in 275 Lilliput stores across India, as also over 400 shop-in-shops in the large format stores.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
