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Tata Sky to offer Bipasha’s Fitness Gym on Actve Games
MUMBAI: The direct-to-home (DTH) firm Tata Sky has joined hands with Hungama Game Studio to launch a new fitness based game, featuring Bipasha Basu, on its interactive services platform.
The new game, Bipasha’s Fitness Gym, will be available on Actve Games, where Basu will be seen in a sporty look in a fitness centre. With equipments like Treadmill, Crosstrainer, Cycling, Swissball, ropes and dumbbells, the centre includes four rooms – Yoga, Diet, Steam and changing room.
This game is conceptualised and developed by Hungama Game Studio, a part of digital entertainment company Hungama Digital Media, and Basu herself.
In the game, players will have to place the members on respective equipments according to the given sequence and complete their regime successfully, moving on to different levels.
Tata Sky chief marketing officer Vikram Mehra said, “Last year Tata Sky introduced a completely new breed on television gaming on its Actve Games platform with an aim of making every home the new playground. Since then the concept of playing these new breed of high tech games across multiple genres on the DTH platform continuous to receive an overwhelming response among subscribers with age no bar. After the success of the Yuvraj Singh Cricket Championship on our platform, we believe that the latest edition of Bipasha’s Fitness Gym will enjoy similar success.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
