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Tata Sky launches Tata Sky+ HD for Rs 3999
MUMBAI: After launching Personal Video Recorder (PVR) service Tata Sky+ and high-definition service Tata Sky HD, the direct-to-home (DTH) company is now gearing up to launch its first HD DVR service, Tata Sky+ HD.
Priced at Rs 3,999, the new service will enable subscribers to record the telecast with 1080i HD picture quality and 7.1 Dolby digital sound.
Tata Sky also said that the Tata Sky+ HD will be equipped with a 500GB hard drive, giving ample space to store even cricket matches.
Apart from the original features of recording and playing back programmes, pausing or rewinding live TV, different play-back positions, series link, resume recording after power cut and environment friendly auto power standby, the new service will also let subscribers to watch one programme while recording another.
Tata Sky CEO Harit Nagpal said, “In a country where cricket is nothing short of a religion, Tata Sky will immensely enrich the experience of cricket aficionados by offering them the highly anticipated sporting extravaganza on HD. With a focused objective to enthrall the Indian viewers, Tata Sky is introducing yet another ground-breaking technology – Tata Sky+ HD at an unmatched price point. This offer will be a sure-fire hook shot among the subscribers with a promise to bowl them over with the ultimate viewing experience.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
