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Yatra.com launches cricket manager game
MUMBAI: Online travel company Yatra.com has announced the launch of Yatra.com Cricket Manager, a virtual strategy game. This game has been made by Yatra.com in association with OMLogic, its strategic social media partner. This will give cricket fans the experience of managing Team India XI through this game. The player of the game dons the mantle of the Cricket Manager.
Participants can manage the travel and stay off Team India XI in a hassle free manner while they strive for the Cup. As the Yatra.com Cricket Manager, the participants have to manage the travel and stay needs of Team India XI, all the while ensuring the team is high on morale and fitness levels. One needs to manage these travel and accommodation needs in the most cost effective manner to stay ahead in the game.
All the achievements made by the participants during the game will be converted into points. In the end, the winner of Yatra.com Cricket Manager would be evaluated on the smart and optimal travel and stay bookings, all the while ensuring Team India XI’s level of morale and fitness and smartest travelling. The winner gets a chance to travel with the Indian Cricket Team for a season. Others stand to win match passes, mobile phones, weekly prizes and free holidays.
Yatra.com head of marketing and strategic relations Pratik Mazumder said, “Yatra.com is thrilled to launch this mega gaming experience for the cricket loving nation. With Yatra.com Cricket Manager, we want to engage our customers to experience the simplicity of booking flights and hotels on Yatra.com. There is nothing bigger than cricket in this country and we are leveraging it to the maximum through this unique strategy game that I am sure all cricket lovers will enjoy”.
OMLogic CEO Kapil Gupta said, “Cricket, Travel and Gaming. What else can you ask for in a package? This game will become the most exciting game around the World Cup, second perhaps only to the action on the cricket pitch itself. It’s been a fascinating journey working on this game”.
Registrations for the game are open.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
