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Onida’s bonaza offers for cricket World Cup
NEW DELHI: In a unique scheme, MIRC Electronics Ltd. (Onida) has announced a cricket bonanza for its consumers with exciting offers on its LCD and LED TV variants in line with the commencement of the 2011 Cricket World Cup.
Onida has worked out an innovative finance scheme called ‘Pay per Inch‘ for customers purchasing an Onida LCD or LED TV. The per-day EMI outflow has been worked out to be equal to the screen size of the LCD/ LED TV! Thus, the per-day EMI outflow for a customer purchasing a 32″ LCD/ LED TV would be Rs 32 a day and that for a customer buying a 24″ LCD/ LED TV would be Rs 24 a day. The EMI would be payable on a monthly basis.
Besides this, consumers buying a 22″ or 24″ LED TV or any of Onida‘s LCD TVs will get a Reliance HD DTH connection with a 1-month subscription of the Reliance Diamond Pack worth Rs. 2,888 absolutely free. Consumers purchasing a Onida 32″ or 40″ ICare LED TV would get a Reliance Digital Video Recorder with a 120 GB hard disk drive providing up to 200 hours of recording and a 1-month subscription of the Diamond pack worth Rs 6,288 absolutely free.
Speaking on the occasion, MIRC Electronics VP K. Sriram, VP ,sales, marketing and services, said, “Cricketing events such as the World Cup are extremely popular and viewed by every home in India. During this period, consumers look to upgrade their existing TV sets or even buy the latest products available in the markets. Also, with our wide range of Full High Definition (Full HD) LCD and LED TVs, we expect sales to rise by at least 40% during this 45-day period of cricket extravaganza.” Onida provides Full HD LCD and LED TVs even in the smaller sizes starting from 24″.
Onida is also providing a 0% finance offer on all Onida LCD/LED TV models. These offers will be available in markets across India commencing from 11 February to 31 March 2011.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
