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BBC Worldwide, Three Rings join forces for ‘Doctor Who’ multiplayer online game
MUMBAI: Leading up to the San Francisco Game Developers Conference (GDC), BBC Worldwide has announced a new partnership with game developer Three Rings to create BBC Worldwide‘s first ever free-to-play multiplayer online game centered around the blockbuster drama television show, Doctor Who.
For the first time ever, players from around the world will be able to follow in the footsteps of the eccentric and brilliant Doctor by travelling through time and space, exploring new worlds and encountering many alien races, both friend and foe. Titled Doctor Who: Worlds in Time, the game allows players to enter the TARDIS and be set a challenge by the mysterious Time Lord to help him defend civilized culture against infamous Doctor Who enemies.
BBC Worldwide executive VP Digital Entertainment Robert Nashak said, ” Doctor Who: Worlds in Time will be a free-to-play multiplayer online game that invites players to save the universe by using their wits to solve time-bending puzzles and pulse-pounding challenges. Three Rings is the ideal team for this groundbreaking creative partnership. Not only are they visionaries in the online gaming space, they are lifelong Doctor Who fans with a passion for delivering the level of quality that our players will expect and deserve.”
Doctor Who: Worlds in Time is developed to allow players to socialize and foster genuine cooperation, building a global community where fans worldwide will be able to experience first hand the action and adventure synonymous with Doctor Who. Development is underway and is expected to launch later this year.
Doctor Who is one of BBC Worldwide‘s flagship brands. The programme has been sold to over 50 territories worldwide.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
