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Pay-TV in Indonesia to grow at 18.3% CAGR till 2015: Study
MUMBAI: There is enormous room for growth on the pay-TV front in Indonesia, with segment service revenue growing at an 18.3 per cent CAGR between 2010 and 2015, reaching $778 million by the end of the period, according to a new report from Pyramid Research.
Pyramid Research expects the Indonesian telecom market, worth $11.9 billion in service revenue in 2010, to be one of the fastest growing telecom markets in Asia/Pacific and worldwide, expanding at a 10.3 per cent CAGR over the next five years.
‘Indonesia: Mobile Services Set to Satisfy National Thirst for Broadband Connectivity‘ offers a precise profile of the country’s telecommunications, media and technology sectors based on proprietary data from Pyramid’s research in the market. It provides detailed competitive analysis of both the fixed and mobile sectors, tracks the market shares of technologies and services and monitors the introduction and spread of new technologies.
Pyramid Research director Leslie Arathoon said, “Home to the fourth largest population in the world, Indonesia is also characterized by relatively low penetration levels across most services, which will enable further growth in the fixed, mobile, broadband and pay-TV markets during the next five years.”
Indonesia’s pay-TV market is characterized by a very low household penetration, which reached 3 per cent in 2010. Pyramid expects this figure to expand to 7 per cent by 2015, driven by an improving economic situation and the greater market competition since PT Telkom-owned Telkomvision entered the market in 2007.
Indovision, Telkomvision and First Media dominate the market, with about 95 per cent of total pay-TV subscribers in 2010.
The first two operate a DTH network, and the third a cable network, but Telkomvision will launch the nation’s first IPTV solution during 2011. Despite benefiting from Telkom’s ability to offer triple-play bundles, IPTV will account for only six per cent of total pay-TV accounts by year-end 2015.
“With the country’s geography working in its favor, DTH will remain the dominant technology, accounting for about 88 per cent of total pay-TV subscriptions through 2015. The most negatively affected from IPTV’s entry will be cable, whose market share will shrink from 10 per cent to only six per cent in 2015,” Arathoon said.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
