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Airtel launches broadband TV
MUMBAI: Bharti Airtel, the leading telecommunications company, has launched Airtel broadband TV, a service which will enable customers to watch live TV on their computers or laptops.
The company has kept the price of the service attractive with monthly subscription packs starting from Rs 49.
The service offers 28 live TV channels including UTV Bindass, UTV Movies, Bloomberg UTV , TLC, Animal Planet, all Discovery channels, Sakshi TV, Live India, NE TV, Otv News, Suvarna News and Tarang Music.
The Airtel broadband TV will also work on Wi-Fi, thereby giving customers the freedom to watch TV anywhere in their homes. It also allows customers to multi-task like browsing the net and working on the laptop or computer at the same time.
Bharti Airtel CMO Telemedia Services Girish Mehta said, “We are delighted to announce the launch of Airtel broadband TV for our valued customers. Revolutionising the TV watching experience, this initiative is part of our larger commitment to offer an enhanced broadband experience to our customers. We will soon be adding more content under news, soap and infotainment categories.”
The company also clarified that more-bandwidth consumption for watching broadband TV will not add to the customers‘ Broadband Plan data usage, except for users in Noida and Punjab.
Currently, customers have the option to watch 28 Live, 19 Video on demand (VoD) channels and 12 movies basis the chosen subscription plan. Watching broadband TV requires standard Macromedia Flash player version 10.2 and no other specific software.
There are three monthly subscription plans:
Gold Pack– All channels with Voice on Demand and movies for Rs 99 per month.
Night Pack- All channels with Voice on Demand and movies for Rs 49, per month from 9 pm – 9 am.
My Pack- Any 3 chosen channels for Rs 49 per month.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
