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NDS to showcase solutions at CCBN 2011
MUMBAI: At this year‘s CCBN in Beijing, NDS which provides technology solutions for digital pay-TV, will showcase a range of products and solutions that it says are designed to empower operators to deliver content securely and seamlessly to multiple devices, both in and outside of the home.
At CCBN NDS will demonstrate its focus on providing the Chinese market with adaptable solutions to address the two initiatives that are changing the face of telecommunications and TV: China‘s Next Generation Broadcasting (NGB) initiative and Three Network Convergence.
A series of demonstrations including companion device technologies will highlight both NDS‘ global expertise and its ability to address the unique demands of the Chinese market.
NDS China chairman Sue Taylor said, “This next year is set to be an incredibly important year with three-network convergence coming to fruition, providing a significant turning-point in the Chinese digital media landscape. At CCBN, NDS will demonstrate how the pay-TV industry can take maximum advantage of the opportunities presented through such initiatives and enable customers to deliver on convergence, addressing the challenges and opportunities of emerging industry trends.”
CCBN will provide the framework for NDS to showcase how its solutions enable extended reach across multiple platforms and derive value from the converging TV landscape. Through a series of technology demonstrations and insight into customer deployments, NDS will demonstrate its expertise across the pay-TV value chain, and reinforce the company‘s position as a pioneer of new digital-TV opportunity.
At CCBN 2011, NDS will showcase its technical expertise in enabling a next-generation user experience, convergence, advanced applications, and unified solutions.
NDS Snowflake is a user interface that enables an entirely new model of content navigation for subscribers. The latest version of NDS Snowflake offers high definition three dimensional animation and a highly intuitive user experience that caters to the latest convergence technology. A product of NDS Studio design, NDS Snowflake is a UI framework that can be adapted to any customer brand.
Portuguese pay-TV operator Zon recently announced the selection of NDS Snowflake User Interface (UI) and MediaHighway Set-Top box software. The demo will show how the operator‘s brand was applied to the NDS Snowflake framework to make it uniquely theirs.
Also with operators and consumers aware that 3D is fast approaching, NDS is constantly evaluating and experimenting how to bring the best possible 3D experience to pay-TV platforms by examining how EPG graphics, fonts, video subtitles and trick modes work with 3D content, as well as the impact of screen scaling on the viewing experience.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
