Applications
India-South Africa match is biggest online streamed cricket match ever
MUMBAI: ESPN Software India said Wednesday the live streaming of the India-South Africa match on espnstar.com broke India’s online streaming record for events delivered by Akamai Technologies.
The live streaming of the match on www.espnstar.com/cwclive exceeded 43 Gbps of video steaming data at its peak in India, according to Akamai. Over three million streams were delivered to over 1.5 million unique consumers on the match day.
Through the first 42 matches,
ICC Cricket World Cup 2011 Free Live Streaming section has received more than 55 million views across the globe, serving 30 million video streams to 17 million unique users – with the quarter finals still to come.
The India games so far have accounted for 10.7 million streams peaking at 3 million for the India v/s South Africa game.
www.espnstar.com has generated more than 175 million page views in the time period 15 February till 23 March 2011. On the India-South Africa match day, espnstar.com delivered 12.7 million page views. The site has seen over 20 million unique users in the same time period.
Said ESPN Software India managing director Aloke Malik, “ESPN Star Sports has leveraged the power of broadcast, digital and mobile platforms to deliver India fans the ICC Cricket World Cup 2011 – wherever, whenever on the best screen available. The response to live streaming of ICC Cricket World Cup 2011 on espnstar.com has been amazing. Consumers have enjoyed high quality online stream which works well even on low bandwidth. We expect the traction to build as we progress further in the tournament.”
Akamai‘s HD Network was designed to allow content owners and publishers the ability to deliver a personalised and interactive consumer experience through advanced features, such as DVR, multi-camera angle switching, and adaptive bitrate streaming technology.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
