MAM
Arnab Mitra resigns from Media Contacts
MUMBAI: Media Contacts India and South Asia regional director Arnab Mitra has quit the agency.
Currently serving his notice period, May will be Mitra‘s last month at the agency.
Mitra confirmed the news to Indiantelevision.com.
With more than a decade‘s experience in digital media, Mitra joined Media Contacts, an interactive arm of Havas Digital – a division of Havas Media – in 2009 as India strategy head. In November 2010, he was promoted as regional director.
Apart from India, Mitra was handling three other markets: Pakistan, Bangladesh and Sri Lanka.
Previously, Mitra was head of business development at Ignitee Digital. He has also worked with the UK-based agency Purple Media, Pinstorm and Indigo Consulting.
In online communication experience Mitra as devised digital strategies for brands like Accenture, Jet Airways, Kingfisher Airlines, Barclays, AXIS Bank, Reliance, HSBC, TATA AIG, Asian paints, VW, Hugo Boss, HDFC, ICICI Prudential and Skoda.
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
