MAM
Fiction helps Colors to shrink gap with Star Plus
MUMBAI: After a long time, Star Plus and Colors, the top two channels of the Hindi general entertainment genre, are in close fight.
As per Tam data for the week ended 26 March, the gap between the two is just 19 GRPs (gross rating points). And this time it‘s not movies or special events but fiction shows that have taken Colors nearer to the genre leader.
During the week under review, Colors gained 15 GRPs to close the week at 272 GRPs, while Star Plus lost 13 GRPs to take its tally to 291 GRPs.
Colors’ 10 pm show Uttaran (5.9 TVR) and 8.30 pm show Laagi Tujhse Lagan (5.6 TVR) became the top rated shows for the week, occupying first and second space in the charts; they displaced Zee TV’s Pavitra Rishta (5.2 TVR) and Star Plus’ Saathiya Saath Nibhana (5 TVR).
Meanwhile, Zee TV and Sony Entertainment Television lost maximum GRPs during the week (21 and 24 respectively), but continued to retain their third and fourth positions with 186 and 159 GRPs respectively.
Sab saw no change and remained with 136 GRPs on fifth place, while Imagine TV did add eight GRPs to close the week with 81 points.
Star One closed the week with 30 GRPs, down six points from last week, while Sahara One lost two points to end with 25 GRPs.
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
