Applications
Loop Mobile is ‘Official Mobile Network’ for Mumbai Indians
MUMBAI: Mukesh Ambani-owned IPL franchise Mumbai Indians has roped in Loop Mobile as its ‘Official Mobile Network’.
The three-year association will enable Loop Mobile‘s logo to appear on the back of the helmet.
Subscribers can relive the cricket fever by receiving exclusive mobile content on their Loop Mobile phones to cheer for their favourite team.
The popular Mumbai Indians anthem will be available as Caller Tunes and Ringtones. Lucky subscribers can also meet some key Mumbai Indians players by participating in exciting contests.
Match videos, videos of iconic players and Mumbai Indian TVC can be experienced on Loop Mobile videos.
There will be opportunity to participate in various trivia contests and win prizes. Loop Mobile subscribers can also cheer for the Mumbai Indians team and win match tickets & other prizes
Loop Mobile subscribers can purchase Mumbai Indians merchandise from Loop Mobile galleries Also, there will be special offer packs on free talktime / SMSes for every run scored by Mumbai Indians players.
Loop Mobile COO Surya Mahadevan said, “We are extremely thrilled to be a part of this dynamic sporting event. Mumbai Indians is last year’s Finalist team and Loop Mobile is a Mumbai specialist telecom operator which is why there is fitment with the association. Having always been a Mumbai operator, this association carries forward our Mumbai Connect making the brand more engaging and emotional for our subscribers.”
Loop Mobile head brand and communications head Arif Ali said, “We have recently refurbished our entire Brand Identity through a new organizational promise around Going for Great. Loop Mobile as a brand stands for bigger & greater opportunities and 1st of its kind services. Soon after our Going for Great Challenge and with a Guarantee on network and services, we are pleased to enter into another brand association which shall take our brand to the next level endearing and connecting with our subscribers. India and Mumbai is a cricket frenzy nation and the way the IPL and Mumbai Indians have fared, we felt Loop Mobile find a synergy in the association as the Official Mobile Network.”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
