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Cameron, Pace form venture to accelerate 3D entertainment
MUMBAI:Filmmaker and 3D visionary James Cameron has teamed up with acclaimed cinematographer and fellow 3D pioneer Vince Pace to form Cameron – Pace Group (CPG), which seeks to accelerate worldwide growth of 3D across all entertainment platforms including features, episodic and live television, sports, advertising and consumer products, pioneering a new generation of camera systems, services and a variety of creative tools that are innovative, powerful and easier to embrace.
Cameron and Pace unveiled the new company at the 2011 Nab Show in Las Vegas.
CPG’s mission is to step up industry-wide efforts to help filmmakers realise 3D’s full potential as a creative and powerful storytelling medium and accelerate the growth of the next generation of 3D solutions across all platforms.
CPG will build upon the foundation of Pace and the 3D technology to which its co-founders have individually and collectively contributed, such as the revolutionary Fusion 3D system.
In combination, Cameron’s and Pace’s technologies, products and services have been responsible for $4.7 billion of box office receipts and have played an extensive role in 25 features, seven concert and music entertainment projects and 40 sports productions worldwide, including ‘Avatar,’ ‘Tron Legacy,’ ‘Resident Evil: Afterlife’ and ‘U2 3D’.
The two people say that this history puts CPG in a unique position to respond to the growing demand for high-quality 3D entertainment and to provide 3D technology innovations that serve studios, filmmakers, directors of photography,producers, networks, studios and broadcasters. The company plans to take full advantage of its position to drive innovations in technology and deliver products, services and creative tools in unprecedented ways.
In addition to making advanced technologies, tools and services available to the global entertainment community, CPG will serve as an industry advocate for 3D technologies, practices and creative tools that will help filmmakers and other content producers realise 3D’s full potential as a creative and powerful storytelling and live broadcast medium. It will also drive public advocacy by setting the”gold standard” for the public‘s perception of 3D, which will result in compelling, engaging and high quality 3D entertainment.
Cameron – Pace Group co-chairman James Cameron said, “Our goal is to banish all the perceived and actual barriers to entry that are currently holding back producers, studios and networks from embracing their 3D future. We are dedicated to building a global brand that is synonymous with high quality 3D and spans multiple channels, from features to episodic television, and changes the boundaries of what is
understood to be 3D material.”
Cameron – Pace Group chairman and CEO Vince Pace said, “CPG’s mission is to step up industry-wide efforts to help filmmakers realize 3D’s full potential as a creative and powerful storytelling medium and accelerate the growth of the next generation of 3D solutions across all platforms Through our expanded reach and new generation of 3D solutions, we will deliver a variety of creative tools including Slate2Screen 3D production services, educational workshops for industry professionals in Fusion 3D and Fusion 3D Mobile Workflow
Units that support end-to-end solutions for both the live and recorded production environments. CPG will deliver CAN DO solutions.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
