Applications
Yahoo’s Q1 net income slips
MUMBAI: In the first quarter earnings of this year, Yahoo’s non-GAAP revenue was $1.064 billion compared to $1.13 billion in the same period last year. This shows a 6 per cent year- over-year (YoY) decrease.
Yahoo’s GAAP diluted revenue for the first quarter was $1.214 billion, a 24 per cent decrease from that of last year. Operations income also increased by 1 per cent to $190 million in this year’s first quarter.
Yahoo’s net earnings per diluted share for the first quarter were $0.17 compared to $0.22 in the first quarter last year, also representing a slip of 23 per cent.
The portal’s total net earnings for Q1 2011 were $223 million compared to $310 million in Q1 2010, showing a drop of 28 per cent.
Yahoo’s display revenue increased 10 per cent but overall search revenue fell by about 19 per cent.
The portal blamed its revenue dips on the reconfiguration of revenue due to a search agreement with Microsoft. It also held that revenue was flat YoY once the revenue was deducted from the sales of Zimbra and Hot Jobs as well as certain fee rate reductions.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
