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VFX expert Steve Wright to conduct workshop at Prime Focus in India visit
MUMBAI: VFX expert Steve Wright will visit India on 25 April and conduct a workshop at the Prime Focus facility at Goregaon in Mumbai.
Talking about the workshop, Prime Focus chief creative director Merzin Tavaria said, “It is a great pleasure to have Steve spend time with our artistes at the studio and train them on the nuances of Nuke. Steve comes with a wealth of experience and his workshop will equip our artistes with the required understanding to transition to Nuke with great ease.”
Wright happens to be a senior visual effects artiste and trainer with a production experience of over 20 years of creating digital effects for over 60 feature films including three years of experience in the Digital Intermediate (DI) process. His extensive film credits include Ray, Ali, Traffic, Air Force One, Batman & Robin among others.
As a senior digital compositing artiste and 2D technical director, Wright has an unusual combination of both artistic and technical understanding of digital compositing and DI.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.








