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Netflix in multi-year deal with Miramax
MUMBAI: Netflix has inked a multi-year agreement with Miramax under which Netflix members in the US will be able to instantly watch films from the Miramax film library.
This is the first time that Miramax titles have become available through a digital subscription service.
Beginning in June, Netflix members in the US will be able to instantly watch several hundred Miramax films with dozens of titles to be added on a rotating basis. The films can be watched on multiple platforms, including TV, tablet, computer and mobile phones. Financial terms of the deal are not being disclosed.
Said Netflix chief content officer Ted Sarandos, “Netflix is thrilled to enter into this deal with the new team at Miramax. Existing relationships with management and a shared affinity for these great films make this an important deal for both companies and for our members, who will enjoy instantly watching movies from one of the truly great film libraries for many years to come.”
Averred Miramax CEO Mike Lang, “From day one, we‘ve been very clear about the importance of digital and our desire to respond to the significant pent-up demand for our films — delivering to consumers whenever and wherever they want. This agreement is an important first step in our digital strategy. Netflix has always been a trailblazer, with a tremendous track record of innovation and quality customer service. We‘re thrilled to now be in business with them as we build and revitalize the proud Miramax brand.”
Through this partnership, the Netflix library gains a variety of films which collectively has 284 Academy Award nominations across 83 films, with 68 wins, including the Best Picture winners The English Patient and Shakespeare in Love. Titles such as Bad Santa, Chasing Amy, Cinema Paradiso, Clerks, Cold Mountain, From Dusk Till Dawn, Good Will Hunting, Kill Bill Volumes I and II, Muriel‘s Wedding, The Piano, Pulp Fiction, Reindeer Games and many of the Halloween, Scary Movie, Scream and Spy Kids will be available over the time.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
