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YouTube to air India-West Indies series
MUMBAI: Ten Cricket will be streaming the forthcoming India-West Indies Cricket series live on YouTube.com.
The series, which kicks off on 4 June with a T20 game, will be available on the Internet – both in live and on-demand formats. YouTube recently streamed the Indian Premier League (IPL).
Apart from the series, a whole range of video packages would be made available to the fans. What’s more, the videos will be streamed to the users in the quality that suit their respective bandwidths.
Ten Sports CEO Atul Pande said, “We have always been at the forefront when it comes to embracing newer technologies and distribution platforms. In fact, the first time we streamed our channel (Ten Sports) live on Internet was way back in 2009 during the Compaq Cup Cricket tournament. The response we received from fans was so overwhelming that we were further spurred in our desire to focus on the Internet as a viable distribution platform for our content. I have no doubt that Cricket fans will enjoy the viewing experience that will be brought to them through our partnership with YouTube.”
The India – West Indies Cricket series comprises one T20 match, five One-day Internationals and three Test Matches.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
