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Miramax, Hulu in multi-year deal
MUMBAI: Online TV service Hulu and US movie studio Miramax have announced a multi-year agreement to bring hundreds of films like Pulp Fiction, Good Will Hunting, Scream, Swingers and The English Patient from the Miramax film library to Hulu Plus subscribers.
In addition, Hulu will offer select films via the ad-supported Hulu service.
Hulu Plus subscribers will be able to watch hundreds of Miramax movies in HD (when available), on multiple platforms including TV, tablet, computer and mobile phones, and free of advertising interruption.
Additionally, Hulu will soon rotate a selection of approximately 15 Miramax films each month through Hulu.com with periodic ad breaks, the first time Miramax titles have become available through an ad-supported streaming service.
Miramax CEO Mike Lang said, “Making our films available via premium digital distribution channels is extremely important to Miramax. Hulu has established its presence in the market as a leader in innovation and in delivering value for consumers and content owners. As one of the early promoters of Hulu and its CEO Jason Kilar, I couldn’t be more excited than to be in business with them today, and we’re thrilled about the prospect of enhancing both our brands by making our films accessible to Hulu’s fast-growing audience.”
Hulu CEO Jason Kilar said, “The Miramax library includes some of the most popular and acclaimed films ever produced. It is an honour for the Hulu team to present our users a film roster that includes the likes of Pulp Fiction, My Left Foot, The English Patient and many more.”
With this agreement, cinemaphiles interested in Academy Award winning dramas can now watch Good Will Hunting, The Piano and My Left Foot. Fans of cult classics will see Chasing Amy, Clerks, Swingers, Sling Blade, From Dusk Till Dawn, The Crying Game, Strictly Ballroom, Muriel’s Wedding and Reservoir Dogs. Foreign film fans can watch Amelie, Life is Beautiful and Cinema Paradiso. Horror buffs can enjoy many of the Halloween, Scary Movie, Scream and Hellraiser titles. And the Spy Kids films will make for a great family movie night.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
