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Wimbledon to be first ever BBC 3D broadcast
MUMBAI: UK pubcaster The BBC will broadcast live 3D coverage to homes across the UK for the first time, when it broadcasts the men‘s and ladies‘ finals of the 2011 Wimbledon Championships tennis Grand Slam via its HD Channel.
The free-to-air broadcast of the Championships in 3D will be available to anyone who has access to a 3D TV set and to HD channels, regardless of which digital TV provider they use.
The live 3D coverage of the ladies‘ and men‘s finals on 2 July and 3 July will mark the 125th anniversary of the Wimbledon Championships.
The BBC‘s coverage is being provided in partnership with the AELTC and Sony Professional. It will also be available in a limited number of cinemas across the UK and the BBC is offering a small number of 3D screenings which will be free to members of the public via bbc.co.uk/showsandtours.
This is one of a small number of 3DTV editorial experiments the BBC is currently undertaking, on behalf of licence payers.
Coverage of the Championship Finals will also be available in Standard Definition (SD) on BBC One and in High Definition (HD) on BBC One HD.
BBC HD and 3D head Danielle Nagler said, “I‘m delighted that in this anniversary year we‘re bringing UK audiences a new way of getting close to the action on Centre Court. I‘m sure that 3D will only add to the drama as the world‘s greatest players compete for the championship.”
BBC Executive Producer, Sport Paul Davies said, “During our 75 years of televising the Wimbledon Championships the BBC has continually broken new ground in broadcasting techniques. This unique 3D transmission is the latest innovation to bring to life all the tension, drama and excitement on one of the most iconic sporting arenas in the world.”
As well as coverage on BBC One, BBC One HD, BBC Two and the BBC HD channel, viewers will be able to follow the championships via BBC Online, who will be streaming all the live action direct to viewers‘ PCs and offering live text commentaries via the mobile service.
BBC Red Button will also offer a range of viewing options throughout Wimbledon and with BBC Radio 5 Live providing extensive coverage, interviews and commentary from Wimbledon, there are more ways than ever to follow the excitement and action this year.
BBC iPlayer will be offering up to two full matches every day of the tournament. Wimbledon will also be available on demand from BBC iPlayer in HD and SD.
Live 3D coverage of the men‘s singles final will also be available in a select number of UK cinemas and at BBC Television Centre.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
