Brands
Weekend Unwind with: AIWA India’s Ajay Mehta
Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that peek into the minds of business executives through a fun lens in an attempt to get to know the person behind the title a little better.
In this week’s session, we have AIWA India MD Ajay Mehta.
Ajay Mehta has also been heading the MCC Group since its inception in 1991. Over the past three decades, Ajay has handled several brands, nationally, including, Canon, Polaroid, JVC, Mitsubishi Electric, and Toshiba. For Ajay, music is his first passion, and has had the privilege to play the Violin, Indian classical, live on stage with the late maestro Pandit Ravi Shankar. He spends as much time with music and his current preferences are Jazz, Delta Blues and Rock.
Without further ado, here it goes…
Your mantra for life
To embrace change, stay curious, and always strive for balance in all aspects of life.
A book you are currently reading or plan to read
I’m currently engrossed in ‘Sapiens: A Brief History of Humankind’ by Yuval Noah Harari.
Your fitness mantra, especially during the pandemic
During these challenging times, I’ve focused on daily meditation, yoga, and occasional indoor workouts to maintain both physical and mental well-being.
Your comfort food
Nothing beats the comfort of a warm, homemade bowl of lentil soup or ‘dal tadka’
A quote or philosophy that keeps you going when the chips are down
Adversity is the forge of character. Every challenge is an opportunity for growth.
Your guilty pleasure
Indulging in a classic movie marathon with a tub of buttery popcorn.
The last time you tried something new:
I recently ventured into learning the basics of pottery, finding solace and joy in creating something from scratch.
A life lesson you learned the hard way:
The importance of patience and resilience in navigating through both personal and professional challenges.
What gets you excited about life?
The prospect of continuous learning, discovering new horizons, and making a positive impact in the lives of others.
What’s on top of your bucket list?
Exploring the Northern Lights in person remains a top aspiration.
If you could give one piece of advice to your younger self, what would it be?
Embrace failures as stepping stones, for they pave the path to invaluable lessons and eventual success.
One thing you would most like to change about the world
To foster greater empathy and understanding among people, transcending boundaries and differences.
An activity that keeps you motivated and charged during tough times
Engaging in soulful music sessions, especially playing the violin, provides a therapeutic escape.
What lifts your spirits when life gets you down?
Connecting with nature, whether through a walk in the woods or enjoying the tranquility of a serene landscape.
Your go-to stress buster
To unwind and alleviate stress, I often find solace in the company of close friends and family. Engaging in meaningful conversations or simply sharing laughter together acts as an incredible stress buster for me.
Brands
Myntra revives ‘Fashion ki Adalat’ to put social judgments on trial for International Women’s Day
Courtroom satire stars Lisa Ray and Archana Puran Singh
NATIONAL: Ahead of International Women’s Day, fashion e-commerce platform Myntra has revived its social campaign Fashion ki Adalat, expanding the idea of societal judgment beyond clothing choices.
The latest instalment of the campaign features actor and model Lisa Ray in a satirical courtroom drama that puts everyday scrutiny of women’s choices on trial. Veteran actor Archana Puran Singh reprises her role as the presiding judge, delivering the verdict in a humorous yet pointed narrative.
Set inside a stylised courtroom, the campaign frames the case as “Society vs Her Choices,” turning familiar criticisms into formal accusations. Through humour and satire, the film examines how women’s decisions, ranging from fashion and career to marriage and identity, are frequently judged across different stages of life.
The narrative traces three phases of Lisa Ray’s life. At 18, her independence is framed as defiance. Later, after marriage, her decision not to change her surname is questioned. In midlife, her ambition and bold self-expression are again scrutinised. Each moment is met with sharp retorts that challenge social expectations and reinforce the campaign’s central message: personal expression should not be subject to public approval.
With Fashion ki Adalat 2.0, Myntra is attempting to broaden last year’s conversation from defending individual fashion choices to questioning the impulse to judge them altogether.
“Self-expression is often met with unsolicited scrutiny,” said Myntra head of social media marketing and creator ecosystem Monalisa Panda. “Through this campaign we wanted to spotlight that reality and celebrate individuality across life stages.”
Created and produced by Ideaz Farm, the film was directed by Yash Danak, with creative direction by Katya Mohan and Rishi P Ekta Taak and Prasanna Shetty served as producers, while P Kalyani Sunil handled cinematography.
The campaign forms part of Myntra’s wider push to position fashion and beauty as tools of personal identity and self-expression for younger consumers across India.
