Applications
SeaChange debuts Nitro multi-screen user interface software
NEW DELHI: Leading global multi-screen video software company, SeaChange International, has introduced Nitro multi-screen user interface software.
This software will enable video operators to provide consumers with a consistent look and feel, as they navigate and manage linear and on-demand content across mobile, PC, tablet and TV screens.
A major multiple system operator (MSO) is the first Nitro customer with an initial deployment planned for later this year according to the announcement made in Acton in Massachusetts.
SeaChange Nitro is the consumer face of multi-screen video, leveraging HTML5 to give users intuitive features and functionality for controlling video content on any screen they choose.
Nitro features include support for linear and on-demand video viewing, multi-room DVR, virtual channels, TV listings, book marking, search and recommendation, and handheld-as-a-remote capability, the latter transforming enabled mobile devices into in-home remote controls. The Nitro also allows operators to maintain a common look and feel across any screen their subscribers use.
Nitro supports “virtual parties,” whereby users can enjoy a common VOD experience from different locations by communicating, sharing commenting and inviting others to participate.
Nielsen research indicates that “70 per cent of tablet owners and 68 per cent of smartphone owners said they use their devices while watching television.”
The combination of Nitro with SeaChange’s Adrenalin multi-screen video back office gives operators a platform that encompasses aspects of multi-screen services, from the end-user experience to content delivery, management and monetisation.
Upcoming versions of Nitro will open up to third-party back-offices, giving operators the flexibility to add the Nitro experience to any existing delivery infrastructure.
Said SeaChange in-home solutions GM Shiva Patibanda, “SeaChange has proven that our software can handle the rigors of managing and delivering multi-screen video through Adrenalin; now we have created a dramatically compelling front end that makes it as easy as possible for consumers to enjoy that video how, when and where they choose.”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
