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Etisalat partners to deliver services & content on LG Smart TV
MUMBAI: LG has entered into an alliance with UAE-based telecommunications corporation Etisalat that operates in the Middle East and Africa regions.
According to the deal, eLife, Etisalat’s flagship range of fiber-based services, will have “OnWeb” service directly available through LG Smart TVs that customers purchase in UAE.
Customers subscribed to thisservice can also access its new ‘Video on Demand’ service that is available on request.
To support these features, LG has developed broadband-connected TVs that are designed to deliver Internet-based content, mostly video, from popular or social websites, in addition to content from broadcast TV providers.
Etisalat recently completed the fiber deployment in Abu Dhabi, making it the world’s first Capital city in the world to be fiber-connected. Owing to high speeds provided on the fiber-connections, customers will be able to enjoy good quality with Etisalat’s new OnWeb video services.s.
Moreover, the Smart TVs are enabled with UGC (User Generated Contents), SNS (Social Networking Service), Photo Sharing Service, Weather forecasts and other applications from LG or Etisalat.
Etisalat chief marketing officer Matthew Willsher said, “OnWeb services will facilitate the opening of new business avenues for
content producers and broadcasters by creating unique ways that their content is presented to customers. This service will also allow us to cater for our diverse range of customers and provide them the best of what they want to watch.”
Through specialised “Digital Media Services”, Etisalat will work with content producers and broadcasters in making their content available to Etisalat’s customers via the OnWeb service.
LG Electronics president Middle East and Africa Region K.W. Kim said, “This strategic partnership between LG Electronics and Etisalat highlights the importance of cooperation in bringing technology and content together to provide users with a superior experience, while reducing the complexity and associated cost.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
