MAM
GEC turf: Gap narrows between Star Plus and Colors
MUMBAI: Star Plus, the leader among the Hindi general entertainment channels (GECs), saw a mighty fall in its ratings for the week ended 11 June, resulting in the gap with Colors narrowing to a single digit number.
Star Plus managed to stick to its leadership position, despite a loss of 42 GRPs (gross rating points) over the earlier week. The channel closed with 247 GRPs compared to 289 in the previous week, according to Tam data for the Hindi speaking markets (C&S, 4+).
Colors also lost six GRPs to end the week with 239 GRPs.
Colors’ Balika Vadhu shared the top spot with Zee TV’s Pavitra Rishta in the top 10 shows list. It is almost after a gap of two years that Balika Vadhu has reached the top. Incidentally, the show also completed 750 episodes on the channel.
The ratings were good for Zee TV, which added 25 GRPs to its last week tally to end with 208 GRPs. In the previous week, Sony Entertainment Television had come dangerously close to the channel with a gap of just 2 GRPs. Zee TV strengthened its third spot as Set lost 18 GRPs to end with 181 GRPs.
Set’s sister channel Sab remained flat by adding 1 GRP to end the week with 148 GRPs.
Imagine TV, meanwhile, added 5 GRPs and recorded 90 GRPs in the week. Star One and Sahara One were at 37 GRPs (last week 37) and 32 GRPs (last week 27) respectively.
Brands
Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
