MAM
MPG appointed as media AOR for Vaswani Group
MUMBAI: MPG India, a flagship brand of Havas Media, has been appointed the media AOR of real estate company Vaswani Group.
The account, worth upwards of Rs 100 million, will be handled by MPG Bangalore. The agency won the account in a competitive pitch process.
MPG has been tasked with developing a media planning and buying strategy towards building an exclusive brand – The Vaswani Reserve.
Vaswani Group GM of marketing Joseph Angelo said: “We felt the MPG approach was thorough and insightful. Their strategic thinking, drive and passion instilled in us the confidence to believe that this will be a successful partnership.”
Commenting on the win, MPG South Asia CEO Anita Nayyar said: “It is a great privilege to be working with a very professional set of clients from Vaswani Group. The real estate space is booming in our country and the company has already created a niche for itself in commercial and residential property development arena. Partnering them in their journey is exciting and we are looking to play an important role in their next phase of growth. “
“One of the factors that helped us win this business was our strategic approach to communication mix using our proprietary tools. We made very targeted recommendations especially for consumer activation program.”
The Bangalore based Vaswani Group is a well-established property development company with strong presence and South India. The group has been in operation for the last 16 years and has developed eight million square feet of built area.
MAM
Shoppers Stop elevates Biju Kassim as GSS Beauty CEO
Move comes as GSS Beauty scales global brand partnerships in India.
MUMBAI: From store shelves to global shelves, the beauty game is getting a sharper makeover. Shoppers Stop has elevated Biju Kassim as managing director and chief executive officer of Global SS Beauty Brands Limited (GSSBB), signalling a stronger push into the premium beauty segment. The move builds on Kassim’s role in setting up GSSBB, a wholly owned subsidiary that has quickly positioned itself as a fast-growing distribution platform for global beauty brands in India. The unit has been central to Shoppers Stop’s ambition of expanding its footprint in the high-margin beauty and luxury categories.
Chairman Nirvik Singh noted that Kassim’s experience across the beauty ecosystem and his understanding of premium and luxury consumers would help steer the next phase of growth. The focus, he indicated, will be on sharpening the company’s beauty portfolio and scaling partnerships with international brands.
Kassim, for his part, steps into the role at a time when India’s premium beauty market is undergoing rapid evolution, driven by rising consumer aspirations and increased access to global labels. He highlighted that GSSBB will remain a key strategic pillar, with an emphasis on expanding brand partnerships, enhancing consumer experiences and driving growth across markets.
As global beauty brands continue to eye India as a high-growth destination, Shoppers Stop’s bet is clear: owning not just the shelf, but the entire beauty ecosystem behind it.
